LM COACHING

LM Coaching - Where strength is built, not borrowed.

One of my early full-scale website projects. A 30-page build for a Vancouver-based personal training and lifestyle coaching brand.

The focus was clarity, education, and real-world credibility, covering strength training, nutrition, recovery, and mindset. Structured long-form content and a logical user journey were used to build trust rather than push aggressive sales.

This project helped shape the principles that still guide my work today: clear communication, strong structure, and people-first design.

Included as a reference project. Current work reflects updated design, performance, and SEO standards.

Project Deliverables Included

• 30-page site architecture with clear navigation across services, blog, pricing, and contact
• Custom homepage designed to reflect mindset, discipline, and long-term results
• Dedicated service pages for training, weight loss, strength, and nutrition programs
• Long-form educational content focused on performance, recovery, and real-world coaching
• Structured pricing and strategic calls to action to drive consultations
• Mobile-first build with SEO-ready structure for long-term visibility
• Brand-aligned visual storytelling through photography and strong typography

The Result

A clean, content-driven platform built on discipline, credibility, and long-term performance. No hype. No shortcuts. Just real coaching principles presented with clarity.

This project shows how strong structure, clear messaging, and intentional design work together to build trust and attract the right clients.