LM COACHING

LM Coaching - Where strength is built, not borrowed.

This was one of my earliest full website builds, completed at a time when web platforms offered far less design and customization flexibility than today.

Complete 30-page website design and content development for LM Coaching, a Vancouver-based personal training and lifestyle coaching platform. The site focused on clearly communicating real-world experience in strength training, nutrition, recovery, and mindset, positioning the brand as a trusted authority rather than a generic fitness service.

The goal was clarity and education over aggressive sales. Structured content, long-form resources, and a logical user journey were used to build trust and help visitors understand the coaching philosophy before committing.

Despite the limitations of the tools available at the time, this project established the foundational principles that still guide my work today: clear communication, strong structure, and design that serves people first.

This website is included as a reference project and represents an earlier build. My current work reflects updated design, performance, and SEO standards.

Project Deliverables Included

• Full 30-page site architecture with clear navigation across fitness, nutrition, blogs, pricing, gallery, and contact
• Custom homepage layout designed to communicate mindset, discipline, and long-term results
• Dedicated pages for personal training, weight loss, strength and conditioning, and nutrition programs
• Long-form blog and educational content covering supplements, recovery, self-care, and performance
• Structured nutrition content including holistic nutrition, sports nutrition, and real-food recipes
• Clear pricing pages with defined packages and expectations
• Strategic calls to action placed throughout the site to guide users toward consultations
• Mobile-first design for strong performance across all devices
• SEO-ready page structure to support long-term organic visibility
• Visual storytelling through photography, quotes, and strong typography to reinforce brand tone

The Result

The final website is a clean, content-rich, and highly intentional platform that reflects LM Coaching’s no-shortcuts approach to health and performance. The site educates first, builds trust naturally, and converts visitors who are aligned with the coaching philosophy.

This project demonstrates how long-form content, clear structure, and strong messaging can work together to create a website that feels established, credible, and purpose-driven, not rushed or salesy.